Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

The Covid cash cow - a look at the Covid vaccine sales figur...

The race to find and bring vaccines to market to fight Covid was impressive. So too are the sales figures. Katrina Megget reports.

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Genuine Transformation: Preparing for Pharma’s New Sales Coaching Reality

Sales coaching: preparing for the new reality in pharma

COVID-19 has been a catalyst for a huge amount of change across the pharmaceutical industry, acting as an accelerant for progress in its use of digital technology and prompting a reassessme

Sales & Marketing

Leveraging multichannel and multimedia in HCP education

COVID has forced the pharma industry to step up and take a more innovative approach to the channels and content it uses to reach and engage with HCPs, says Chloe Prince, account director at

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Utilising content metrics to improve digital engagement

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner a

Sales & Marketing

Speak like a leader: 15 secrets to engage any audience

Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big

Sales & Marketing