2023 PM Society Digital Awards, OPEN Health takes 3 Golds

PM Society Digital Awards 2023

Over the course of 14 years, the PM Society Digital Awards have cemented their place as a highlight on the healthcare marketing calendar. Every year provides a new opportunity for agencies and client organisations to celebrate their achievements in innovation, quality, and outcomes within digital communications.

The PM Society Digital Awards 2023, supported by Digital Peloton as the main sponsor, welcomed 500 people to the Brewery in London last night and was hosted by comedian and presenter Rob Beckett. OPEN Health was the most successful agency, taking three Golds and three Silver awards, marking a second year of high achievement for the agency at this event.

Ogilvy Health UK and Anthem Public Relations and The Good Ideas Group took two Golds each, while other agencies taking Gold in the main categories included: Brandcast Health, Makara Health, a Precision Value & Health team, MedShr, Oi, Purple Health, Radical Departures, Salt/Mearns & Pike, and Seven Stones Collective.

In the People Categories, performance-io’s Emilia Donlon took the trophy for best Digital Project or Account Manager. One client said “Emilia has a customer-centric approach, excellent attention to detail and is a lateral thinker. Her ability to anticipate potential issues before they become problems is invaluable. A true professional.”

The coveted award for Digital Agency of the Year was won by Initiative Health. Judges and clients said of the agency: “Initiative are true digital media experts with a strong culture and vision […] They have an ability to combine a patient-focused approach with a data-driven mindset. They have excellent attention to operational details, efficient communication across teams and markets, and inspirational work.”

The standard was high, with six agencies reaching the Digital Agency of the Year finals. LTF Digital were awarded Highly Commended and Kanga Health received Commended.

On the client side, the most successful company was Astellas Pharma UK, taking home two Golds and a Silver. Other Gold winners were Alliance Pharma, Bayer, CALM, Haleon, Kite Pharma, a Gilead Company, Kyowa Kirin, LEO Pharma, the RCN Foundation, Novartis, Santen, Takeda UK and UCB.

The final award of the night, that for Pharma Digital Partner, was won by Andrew Binns from AstraZeneca UK – whose team is no stranger to accolades this year. This award goes to an individual working in the pharmaceutical or life sciences industries, who is a digital champion within their organisation, pushing boundaries and championing innovation, as well as being a great agency partner.

The judges agreed that “Andrew demonstrates huge passion and innovative methods in pushing the boundaries of digital, as well as working with expert agencies in a way that is fair, productive, and based on true partnership.”

Chair of the Digital Awards, Rachel Farrow, said: “Reflecting on the evolution of these awards, I am really proud of how we have kept pace with the dynamic landscape of digital advancements in healthcare. But most importantly, the outstanding digital work represented in the shortlist this year demonstrated how this work is improving people’s lives.”

She continued: “From empowering healthcare professional education to offering unwavering patient support, from driving disease awareness to redefining pharmaceutical promotion, the projects we honoured at the Digital Awards 2023 have consistently pushed boundaries to enhance lives. This is ultimately why I continue to work on leading this event year after year.”


About the PM Society

The PM Society is a leading organisation for pharmaceutical marketers and healthcare communicators. It provides its members with a variety of resources and services, including networking opportunities, educational programs, and advocacy efforts. The PM Society is also committed to promoting excellence in the pharmaceutical marketing and healthcare communications professions.

For more information about the PM Society, please visit www.pmsociety.org.uk.

PM Society
PM Society
15 September, 2023