In Rome for Frontiers Health 2023, a global health conference focused on digital therapies, breakthrough technologies, and healthcare transformation, web editor Nicole Raleigh sat down with
Why do the same medications work well in some patients and poorly in others? One reason might be the poorly understood connection between mind and body.
At Reuters Pharma USA in March, ZS Associates' Maria Whitman sat down with pharmaphorum to discuss why it's time to reinvent pharma's marketing strategy
At the HealthTech X Digitisation of Pharma summit in London in February, pharmaphorum editor-in-chief Jonah Comstock grabbed Nigel Brokenshire, director of UK digital for Bayer, for a quick intervi
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.