How AI and omnichannel are transforming pharma marketing
Artificial intelligence is transforming nearly every industry these days, and in biopharma that goes for every part of the business -- from research and development to marketing and communications.
In today's podcast, sponsored by Viseven, host Jonah Comstock welcomes Nataliya Andreychuk, Viseven's CEO, to talk about how AI is changing the world of pharma marketing, what opportunities she's most excited about, and some of the areas where the right execution of this new technology might be challenging.
AI is not a silver bullet, Andreychuk says. But, combined with the right strategy, it can help companies solve the problems they need to solve. For instance, she discusses use cases for AI, including addressing physician burnout, streamlining content management, improving communication between regulators and marketers, and even helping create content with generative AI.
They also discuss some of the risks and challenges inherent in this transformative technology.
Watch the recent webinar mentioned on the podcast, “How to cultivate a successful omnichannel strategy”, on-demand here.
You can listen to episode 101 of the pharmaphorum podcast in the player below, download the episode to your computer, or find it - and subscribe to the rest of the series - in iTunes, Spotify, Stitcher, and Podbean.
