#ArtificialIntelligence

Digital

Retaining the human element of AI within pharma and healthca...

Artificial intelligence (AI) has been the word of 2023, but aside from the promises, what are the realities of its practical implementation in the life sciences setting?

Digital

How AI can bolster each step of the clinical trial journey

New technologies are bringing into effect rapid change across the pharma industry, but no other aspect of the business is seeing innovation at the scale and speed of the clinical trial spac

Digital

How AI and omnichannel are transforming pharma marketing

Artificial intelligence is transforming nearly every industry these days, and in biopharma that goes for every part of the business -- from research and development to marketing and communi

Digital

Biopharma’s rapid transition to omnichannel marketing

The COVID-19 pandemic accelerated a change that was already underway with regards to the digitisation of biopharma marketing – and the increasing ubiquity of omnichannel.

Digital

Preparing for the tsunami of healthcare data approaching

In a new pharmaphorum podcast, web editor Nicole Raleigh spoke with Michael Ibara, chief data officer at Elligo Health Research, discussing AI in clinical research and its overall impact on

R&D