Digital Sponsored Scaling AI in life sciences: From automation to strategic tr... When talking about AI in pharma and life sciences marketing, we often focus on the automation of content creation, management, and delivery.
Sales & Marketing Sponsored How to harmonise global content strategies with local needs ... Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets.
Sales & Marketing Sponsored Patient-centricity and HCP engagement: 7 challenges in pharm... Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma.
News Digital marketing firm Viseven gets private equity backing US private equity group Horizon Capital has made an undisclosed investment in marketing technology company Viseven, which serves the pharma and life sciences sectors.
Digital Cultivating data-driven decisions: How to use content experi... Data-driven decisions matter, and it is hardly surprising when looking at statistics.
Sales & Marketing Sponsored Top 5 pharma marketing trends in 2024 2023 was a year of many innovations and changes.
News Novartis raises mid-term sales outlook on pipeline promise Novartis has raised its guidance for sales growth out to 2029 on the strength of its pipeline and the potential of late-stage R&D assets
Sales & Marketing Coming soon: The Life Sciences Industry Report 2025 – insigh... Prepare for 2025 with pharmaphorum’s Life Sciences Report, featuring expert insights on AI in drug development, gene therapy, and top industry trends