Digital marketing firm Viseven gets private equity backing

US private equity group Horizon Capital has made an undisclosed investment in marketing technology company Viseven, which serves the pharma and life sciences sectors.

Viseven is headquartered in Ukraine, but has expanded since its founding in 2009 into other European countries, including France, Spain, Germany, Estonia, and Poland, as well as India, Argentina, and North America.

The company specialises in omnichannel marketing and communication strategies, with an emphasis on digital technologies and artificial intelligence.

Viseven’s co-founder and chief executive, Nataliya Andreychuk, said the new funding would be put "to good work in scaling up investments in our technology platform at a time when AI is creating enormous opportunities for our industry.”

The company’s portfolio of technologies includes a digital content factory, cloud-based customer relationship management (CRM) software, and contract lifecycle management (CLM) suites powered by no-code functionality and enabled by AI tools, which it says provides an “end-to-end” digital marketing platform.

It also runs a free corporate university focused on technology roles – the Viseven IT Academy – with over 1,100 graduates to date.

Viseven says it works with more than 50 pharma and life sciences customers, and many from the top 20 global companies, including Abbott, AbbVie, Amgen, Bayer, Biogen, Ipsen, Lilly, Novo Nordisk, Servier Laboratories, and others, and has seen its revenues triple since 2019.

“I am delighted to announce Horizon Capital’s investment in another global tech champion out of Ukraine, in a sign of enduring resilience for our region,” said Lenna Koszarny, founding partner and CEO at Horizon Capital, which has a division focused on emerging European markets.

“Nataliya is a truly inspiring leader and we are privileged to be backing the Viseven team with growth capital in this next chapter of their high-growth journey,” she added. “As a 2X Flagship Fund, promoting gender-smart investing, we are particularly proud to be backing a woman-founded and led technology company, making this investment even more meaningful.”

This is the third investment from Horizon Capital’s latest Growth Fund IV (HCGF IV), which reached $328 million at its most recent closing held in December 2023. It comes after the Ukraine-oriented PE firm backed Preply, an online language learning platform, and digital engineering education company GoIT.