Sales & Marketing Sponsored Solution Spotlight: Viseven’s eWizard With the right process and tools, localisation can become a well-oiled machine.
Digital Sponsored Scaling AI in life sciences: From automation to strategic tr... When talking about AI in pharma and life sciences marketing, we often focus on the automation of content creation, management, and delivery.
Sales & Marketing Sponsored How to harmonise global content strategies with local needs ... Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets.
Sales & Marketing Sponsored Patient-centricity and HCP engagement: 7 challenges in pharm... Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma.
News Digital marketing firm Viseven gets private equity backing US private equity group Horizon Capital has made an undisclosed investment in marketing technology company Viseven, which serves the pharma and life sciences sectors.
Digital Cultivating data-driven decisions: How to use content experi... Data-driven decisions matter, and it is hardly surprising when looking at statistics.
News NHS to offer Wegovy to a million more people in England The NHS in England will make Novo Nordisk's Wegovy available to around 1.2m people in order to reduce their risk of heart attacks and strokes.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
