R&D
Biomedical researchers discuss results

The reasoning problem

In R&D, decisions that matter most rarely happen during the documented steps; they happen in the pauses between them.

Views & Analysis
HLTH Main Stage

Roundup: Pharma news from HLTH 2022

Although originally focused more on providers and health tech, the US conference HLTH has been steadily widening its scope and now hosts a wide variety of healthcare stakeholders.

Views & Analysis
digital interactions with healthcare professionals

Results gap between digital leaders and laggards

Karl Goossens, director of commercial analytics at Veeva Systems Europe, recently spoke with pharmaphorum, discussing how effective omnichannel execution drives revenue and productivity.

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Patients

R&D

R&D
Biomedical researchers discuss results

The reasoning problem

In R&D, decisions that matter most rarely happen during the documented steps; they happen in the pauses between them.