Articles
Lessons from the past, optimism for the future

Lessons from the past, optimism for the future

In our latest interview Paul Tunnah talks to Nigel Brooksby, a well known figure in UK pharma, to hear his advice for the next generation of industry leaders. One could be forgiven sometimes for thinking that there has never been a more challenging time to work in the pharma industry...

Articles
What Are IDEAs Made Of: Workshop roles

What Are IDEAs Made Of: Workshop roles

In this week’s WAIMO, Mike Rea explores the concept of the Idea Killer, the single most deadly destroyer of innovation and creativity. When pushed, most of us believe that we're better-than-average idea evaluators. However, when pushed further...

Articles
Selling to pharma: a view from the service sector

Selling to pharma: a view from the service sector

As pharma now engages multiple customer groups with varying needs, Jon Heeks asks whether industry execs might find the service sector to be a more familiar place. It is likely that many managers in the pharmaceutical industry have thought about the possibility of a pursuing a career with...

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