Articles
The top model in pharma

The top model in pharma

In the first of two articles, Chris Rose speculates that amidst a flurry of radical new business models perhaps pharma just needs to look outside for some simple answers. As Tyra selects the latest size 6 model to take the American fashion scene by storm, pharma executives are struggling to identify...

Articles
The growth of drug development in emerging markets

The growth of drug development in emerging markets

Continuing our interview series, Nathaniel Ramuthaga discusses with pharmaphorum how the clinical research environment is developing in the emerging markets. It seems that an ever increasing volume of clinical study work is being conducted outside the mature global pharma markets...

Articles
Market Access in Europe: The view ahead

Market Access in Europe: The view ahead

Following Cegedim Dendrite’s recent research into European market access for drugs, pharmaphorum interviewed UK General Manager David Round to hear his perspective first-hand. As a key partner supporting the pharma industry’s initiatives to engage with an increasingly diverse customer base, Cegedim Dendrite recently conducted...

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