Molecules, DTx, and a breakthrough in chronic cough
Early evidence for a cough treatment digital therapeutic is compelling.
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Early evidence for a cough treatment digital therapeutic is compelling.
Paying attention to the intersection of public policy and business opportunity can be a winning strategy for start-ups and disrupters.
At ISPOR EU 2025, a cross-stakeholder panel addressed how Joint Clinical Assessment under the EU HTA Regulation is reshaping evidence strategies.
Pharma companies can work alongside pharmacists to deliver personalised outreach that informs patient treatment decisions and drives adherence.
“Omnichannel” – the marketing strategy buzzword that has pervaded the space in the last several years – literally means “in every channel”; in effect, making sure a brand or message is ever
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