Views & Analysis | Perspectives on pharma industry issues

Market Access

Two pills in the middle of multiple £1 coins

UK’s next pricing and access scheme to last for 7 years

Operational review meeting minutes released by the DHSC reveal industry and government are planning to move to a 7-year agreement.

Market Access

Magnifying glass over pills scattered over dollar and euro notes

One year after MFN: How US policy is reshaping the global ph...

Just over a year has passed since the Trump administration sent letters to 17 leading manufacturers demanding steps towards MFN pricing.

Digital

Medtech's digital experience is ready for an upgrade

Medtech companies need to hold their software experience design to the same standard as the best digital products people use every day.

Patients

Breaking Bipolar I disorder stigma in the Hispanic community

For many Hispanic patients and families, that is where the gap between need and treatment can begin.

Digital

AI-native clinical research concept of HCP, clipboard, and AI capabilities overlain

Building an AI-native CRO

Artificial intelligence is transforming nearly every industry. In clinical research, the question isn't whether to use AI, but how to use it meaningfully.

Views & Analysis

Can in vivo imaging deliver the full potential of immunother...

In the quest to control cancer we now face the challenge of translating our increasing insights into the cancer-immunity cycle into more effective immune therapies.

Future of Generics

Creating a successful and productive partnership

Strategic partnerships are a vital part of the healthcare industry, allowing companies to be greater than the sum of their parts and have a larger impact on patient outcomes and healthcare

Views & Analysis

10 tips for successful modern signatories

The term “gate-keeper” implies only signatories are concerned with compliance with the ABPI Code of Practice, so we prefer the term “goalkeeper”; if the rest of the team are doing a poor jo

Sales & Marketing

Why Klick Health, Oxford PharmaGenesis chose to join forces

Leadership from Klick Health and Oxford PharmaGenesis discuss their

Sales & Marketing

Are Insights leaders seeing real commercial value from AI ad...

Day One Strategy’s second annual AI in Pharma State of Play report addresses the challenges Pharma Insights teams are facing as AI adoption continues.

Digital

Medtech's digital experience is ready for an upgrade

Medtech companies need to hold their software experience design to the same standard as the best digital products people use every day.

Digital

Building an AI-native CRO

Artificial intelligence is transforming nearly every industry. In clinical research, the question isn't whether to use AI, but how to use it meaningfully.