Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Articles
A room with a view: the future of EMR and patient support - information theory

A room with a view: the future of EMR and patient support - ...

Alex Butler explores electronic medical records and the key to their success and asks are ‘big’ data the true revolution in healthcare offered by a socialised internet? With the majority of the discussion over the last couple of weeks focussed on the launch of Google+ I will once again demonstrate my fingers lack…

Articles
Emerging markets – the new gold rush? (part 2)

Emerging markets – the new gold rush? (part 2)

Amit Vaidya continues with his advice on entering emerging markets. A decision to enter emerging markets is a joined-up cross-company and cross-functional approach that could involve some or all of the...

Articles
Social media and the ABPI Code - a recent case of dos and don'ts

Social media and the ABPI Code - a recent case of dos and do...

Bayer recently fell foul of the ABPI Code of Practice on the subject of Twitter, representing the first PMCPA case of this kind. But has it set any meaningful precedent? Dr Rina Newton comments from a Code Compliance Consultant's perspective. Mirror, signal, manoeuvre. This is what we are taught when learning to drive and intending to make...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Editor's Picks

  1. UK budget includes £1bn biopharma investment package
  2. HHS doubles down on controversial peptides plan
  3. Lilly's triple G overpowers Ozempic in diabetes trial
  4. UK puts £100m into "world-first" AI biosecurity facility
  5. US gives $99m for Ebola jab project, as cases spread in Africa

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