Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Articles
A room with a view: how to measure value in social media - the action based economy

A room with a view: how to measure value in social media - t...

The social media options on offer are vast and continually expanding but how useful are they if we can’t understand and measure their value? Alex Butler explains why action based measurement is vital in unleashing the power of social interactive media. The overwhelming power of the internet has been to democratise access to information and to facilitate access to…

Articles
A room with a view: the health information master switch

A room with a view: the health information master switch

In his latest blog, Alex Butler questions the very fundamentals of the democratic social web and asks whether pharma needs to look more closely at how access to online information is controlled. This week has been a very challenging one for me, one that has forced me to consider the very core beliefs I hold regarding the democratisation of information…

Articles
A room with a view: the six challenges of digital (part 1)

A room with a view: the six challenges of digital (part 1)

According to Alex Butler there are six key challenges that need addressing if an effective digital presence is to be established. In this first of his two-part article he addresses the first three. The first three posts dealt first with regulation and social media, then with how to measure social media effectively-viewing community engagement as…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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