Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Articles
Tunnah’s musings: has Facebook stopped us landing on the moon?

Tunnah’s musings: has Facebook stopped us landing on the moo...

This month Paul Tunnah is stepping back to view the big picture and wonders whether we’re all getting too stuck in the short-term to deal with the really important issues. All the buzz this week has been about Facebook - about which pharma companies have kept their pages going and which have deserted the most popular …

Articles
Medical consumer devices as product drivers in prescription drug marketing

Medical consumer devices as product drivers in prescription ...

Dominic Meyer and Bob Rava provide a lesson in utilising medical consumer devices as drivers of prescription drugs sales. In Europe, where no direct to patient (DTP) marketing for prescription drugs is allowed, medical consumer devices, like injection devices...

Articles
Emerging markets – the new gold rush? (part 3)

Emerging markets – the new gold rush? (part 3)

Amit Vaidya concludes his three-part series offering advice on entering emerging markets. In the first two articles of this series, we highlighted and attempted to put into context some of the factors that must be considered alongside some...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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