Articles
Media perspectives: Ron Leuty

Media perspectives: Ron Leuty

We speak with San Francisco Business Times’ biotech reporter, Ron Leuty, on some of the most interesting biotech stories in the past few years and his views on the rise of personalised medicine. It’s been a whole month since our last media perspectives interview – this year sure is going fast! The aim of this...

Articles
Pharma gets social: diffusion of pharma social media innovators

Pharma gets social: diffusion of pharma social media innovat...

Daniel Ghinn’s latest piece takes a look at Diffusion of Innovators model and how this has influenced social media within pharma. When I founded Creation Healthcare back in 1998, in the same year that doctors.net.uk launched as an email service...

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