Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

M&A deals in the pharmaceutical industry: Russia and worldwi...

Alexey Volostnov of Frost & Sullivan discusses pharma M&A deals in Russia. Traditionally M&A deals present a large opportunity for pharmaceutical and biotechnology companies to expand their business ...

Articles

From visit to experience to memories: how innovation is tran...

Gustavo Pratt discusses how the sales rep should be more creative and innovative during medical visits to physicians. Welcome to your first pharma interactive article! I will need you to really focus on the...

Articles

Executive perspectives: Bruno Strigini

As pharmaphorum continues to speak with key senior industry figures, we catch up with Bruno Strigini, President of Europe/Canada for MSD to hear his views on pharma’s future. As the pharma industry faces a number of challenges to maintaining growth rates, particularly in Western markets, it seeks to embrace the globalised nature of…

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital