Views & Analysis | Perspectives on pharma industry issues

Oncology

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12 Questions with Julia Jakl

Learn more about Julia Jakl, VP and Business Unit Head, Oncology UK at GSK, in a new 12 Questions With.

Market Access

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The pre-commercial case for connecting data before acquiring...

For EBPs, launch requires a data strategy that starts with agreement on the KPIs, and those depend on the therapeutic areas.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Patients

pharmaphorum podcast Episode 281 - Cecilia Caetano, Bayer

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Menopause is an urgent global health issue: Bayer’s Cecilia ...

Articles

Big data visualization: five ways to bring sexy to your data

In this article, Bryan Hill discusses his top five ways to drive the appeal of data, from adding colours, to creating a word cloud. What is your the personality profile of your data? Is your data looking to connect with that certain someone who just “gets them” completely? Perhaps it’s the executive in the...

Articles

A new paradigm for drug discovery: part one – how the inform...

As our R&amp,D innovation focus month continues, Dr Kevin Lustig and Dr Maria Thompson discuss the changing face of drug discovery in part one of a four-part series. Outlining a process for research in the information age allows scientists to overleap the competition and accelerate their...

Articles

The Economist Pharma Summit 2013

Read our event write-up of The Economist Pharma Summit 2013 in London to find out the key issues discussed on how the industry is evolving. Friday 28th February saw pharmaphorum attend The Economist’s Pharma Summit 2013 at The Dorchester Hotel in London. The theme of the...

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Sales & Marketing

Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Digital

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Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.

Digital