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When health outcomes assumptions meet real patients

When health outcomes assumptions meet real patients

As the pharma industry reviews data presented at the latest ISPOR meeting in New Orleans, the Kantar Health Health Outcomes group reveals some interesting research that suggests self-reported p

Articles
Planning for successful pharma launch

Planning for successful pharma launch

As the prescriber and payer environment for launching new pharmaceutical products becomes more challenging, pharmaphorum catches up with Cegedim Strategic Data's Adam Harris to hear his views o

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