Digital
AI-native clinical research concept of HCP, clipboard, and AI capabilities overlain

Building an AI-native CRO

Artificial intelligence is transforming nearly every industry. In clinical research, the question isn't whether to use AI, but how to use it meaningfully.

Articles
Drug rebates: a lethal spiral

Drug rebates: a lethal spiral

Offering rebates and price reductions gains market share in the short term, but in order to sustain the industry and in turn help patients, pharma needs to take a more collaborative approach an

Articles
Should pharma be envious of Apple?

Should pharma be envious of Apple?

Apple has just recorded the biggest profits in corporate history – how did it achieve this, and does pharma measure up in terms of innovation and marketing?

Sales & Marketing

Digital

Digital
AI-native clinical research concept of HCP, clipboard, and AI capabilities overlain

Building an AI-native CRO

Artificial intelligence is transforming nearly every industry. In clinical research, the question isn't whether to use AI, but how to use it meaningfully.

Market Access

Editor's Picks

  1. MSD ordered to pull injectable Keytruda from sale in Europe
  2. PhRMA sues Trump administration over GLOBE rebate scheme
  3. UK watchdog takes first action on oral weight drug adverts
  4. Click claims FDA okay for first-in-class schizophrenia DTx
  5. New York declares measles outbreak a "disaster emergency"

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