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BMS, Pfizer take DTC route for blood thinner Eliquis

BMS, Pfizer launch direct-to-patient sales for anticoagulant Eliquis, as a report cites conflict-of-interest concerns about the emerging DTC channel.

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LEO bulks up with deal for Boehringer skin drug

LEO Pharma has licensed a medicine for a rare form of psoriasis from Boehringer Ingelheim, plugging a gap in its near-term product portfolio.

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FDA clears new, safer regimen for Lilly's Alzheimer's drug

Eli Lilly has won FDA approval for a new regimen for its Alzheimer's disease therapy Kisunla, which carries a reduced risk of side effects.

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Novo Nordisk's fling with Hims & Hers ends in a bust-up

The alliance between Novo Nordisk and telehealth firm Hims & Hers for the distribution of GLP-1 agonist weight-loss therapies has ended in acrimony.

Sales & Marketing

Company Profile: Medistry

With consumers struggling to differentiate between credible and unreliable medical information online, Medistry offers .med as a new, top level domain

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US lawmakers seek ban on DTC advertising

US Senators Bernie Sanders and Angus King have introduced a bill that seeks to ban direct-to-consumer (DTC) advertising by the pharma industry.

BMS, Pfizer take DTC route for blood thinner Eliquis

LEO bulks up with deal for Boehringer skin drug

FDA clears new, safer regimen for Lilly's Alzheimer's drug

Novo Nordisk's fling with Hims & Hers ends in a bust-up

Company Profile: Medistry

US lawmakers seek ban on DTC advertising

NHS use of digital cardiac rehab tools endorsed

How to meet your physicians where they are online

Sales and Marketing

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