Sales and Marketing

Digital

How consumer data is redefining HCP engagement

The way brands engage healthcare providers (HCPs) is undergoing a seismic shift in today’s digital-first healthcare ecosystem. The sales rep model is fading.

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CSL will slash headcount and hive off vaccine business

Facing declines in flu vaccination rates in the US, CSL will spin out its vaccine unit as part of a wider restructuring that will claim 3,000 jobs.

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Novo Nordisk cuts GLP-1 prices for cash buyers

Novo Nordisk has said it will offer diabetes therapy Ozempic at $499 per month for cash-paying customers in the US.

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EVERSANA unveils industry's 'first AI marketing agency'

EVERSANA has ramped up the application of artificial intelligence to pharma marketing with the launch of The AI Agency.

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MSD trims outlook as it aims to shave $3bn off costs

MSD is embarking on a $3bn cost-reduction drive to prepare for the loss of patent protection for cancer blockbuster Keytruda.

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Sarepta backs down and pauses Elevidys shipments

The FDA seems to have won its staring contest with Sarepta over shipments of Elevidys, as the company blinks and agrees to a pause from today.

How consumer data is redefining HCP engagement

CSL will slash headcount and hive off vaccine business

Novo Nordisk cuts GLP-1 prices for cash buyers

EVERSANA unveils industry's 'first AI marketing agency'

MSD trims outlook as it aims to shave $3bn off costs

Sarepta backs down and pauses Elevidys shipments

NHS to offer Wegovy to a million more people in England

Using AI-driven synthetic personas to take your insights fur...

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