RWE

Digital

Leveraging data, digitalisation, and artificial intelligence...

In an era marked by rapid technological advancements and evolving healthcare needs, the European Medicines Agencies Network Strategy 2028 stands as a key

Digital

Revolutionising clinical trials: The promise of AI-driven su...

In the pharmaceutical research field, the journey from laboratory to pharmacy shelf is fraught with challenges, such as the high failure rates and increasing costs of clinical trials.

R&D

AI-powered real-world evidence generation for biotechs

The biopharma industry faces a relentless demand for evidence of real-world effectiveness (RWE), safety, and value throughout the product lifecycle to complement the clinical trial-based be

Sales & Marketing

Improving patient engagement and drug development through AI...

Although it might seem like AI is the newest and hottest innovation in the industry, medical affairs professionals have been using some form of it for decades

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