productivity

Market Access

A new ABPI president; a new take on health, productivity, an...

As the Association of the British Pharmaceutical Industry (ABPI) announces that Susan Rienow, UK managing director and country president of Pfizer, is formally taking on the role of preside

Digital

Epiphany moments in an industry starved of insights

Back in March at Reuters Pharma Barcelona, pharmaphorum’s web editor Nicole Raleigh met up with CEO of Within3, Lance Hill.

Views & Analysis

digital interactions with healthcare professionals

Results gap between digital leaders and laggards

Karl Goossens, director of commercial analytics at Veeva Systems Europe, recently spoke with pharmaphorum, discussing how effective omnichannel execution drives revenue and productivity.

Sales & Marketing

Adding value through coaching

Strategic coaching is bringing rewards across pharma as the industry adjusts to post-pandemic practices and challenges.

Views & Analysis

Ten tips on pharma time management

Oliver Stohlmann’s new Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a

News

Pharma R&D productivity hits new low amid rising costs

Returns on pharma R&D investment are at a nine-year low, and the cost of developing a drug has nearly doubled since 2010, according to Deloitte’s yearly assessment of the industry’s pip