Views & Analysis
digital interactions with healthcare professionals

Results gap between digital leaders and laggards

Karl Goossens, director of commercial analytics at Veeva Systems Europe, recently spoke with pharmaphorum, discussing how effective omnichannel execution drives revenue and productivity.

Sales & Marketing
Adding Value through Coaching

Adding value through coaching

Strategic coaching is bringing rewards across pharma as the industry adjusts to post-pandemic practices and challenges.

Views & Analysis

Ten tips on pharma time management

Oliver Stohlmann’s new Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a