Views & Analysis The future of the clinical trial – collaboration and patient... Greater patient centricity, collaboration and new technology are re-shaping clinical trials.
Views & Analysis The home advantage in cancer care The optimal cancer care pathway for this complex disease outside the hospital.
Articles Meeting the needs of cancer patients and healthcare provider... Complex and evolving cancer treatment pathways require comprehensive and tailored support programmes.
Views & Analysis Patient-led trials: a formula for success The benefits and pitfalls of patient-centric and patient-led trials.
Views & Analysis Health literacy: help pharma communicate with patients Health literacy study suggests more than 90% of adults need health information to be written for a reading age of 9-11 years.
Views & Analysis Dynamic consent models can benefit clinical trials Dynamic consent models for patients can develop ongoing partnership between participants and researchers.
Patients Delivering the right behavioural ingredients for the moment,... Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.