patient centricity

Views & Analysis
Jigsaw is a harmony among the group will not be impossible.

The rise and rise of patient centricity

George Underwood looks at the rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance patient engagement.

R&D
Patients in the driving seat

Patients in the driving seat

Many pharma companies talk about the importance of ‘patient centric’ clinical trials and involving patients in trial design – but what does this really mean?