While the industry appears united in its commitment to patient centricity, the practicalities of embedding the ethos into everyday work is still hotly debated.
Patient centricity has rapidly gone from a fringe idea to a fundamental principle across the industry, but are pharma companies missing out on more impactful patient engagement through part
George Underwood looks at the rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance patient engagement.