patient centricity

Views & Analysis
Jigsaw is a harmony among the group will not be impossible.

The rise and rise of patient centricity

George Underwood looks at the rapid growth of patient centricity over the last few years and considers what pharma’s next steps should be to enhance patient engagement.

R&D
Patients in the driving seat

Patients in the driving seat

Many pharma companies talk about the importance of ‘patient centric’ clinical trials and involving patients in trial design – but what does this really mean?

Events
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Partner Content

7th Annual IMPACCT: Real World Evidence

Returning for its 7th year, IMPACCT: Real World Evidence provides top innovators and leaders in the real world evidence space with a comprehensive industry forum dedicated to suppo

Views & Analysis
The future of clinical trials innovation

The future of clinical trials innovation

Medidata is engaging with regulators to advise on the future of clinical trials, but CEO Tarek Sherif cautions against getting overhyped about new innovations.