News Large UK hospital to tear up paper records amid digitisation... A hospital in the UK is preparing to scrap its old paper records and replace them with a new digital system that aims to improve efficiency.
News NICE rejects NHS funding Sanofi/Regeneron's Dupixent in asth... NICE has said “no” to regular NHS funding for Sanofi and Regeneron’s Dupixent (dupilumab) for severe asthma in first draft guidance, citing uncertainties with evidence.
Patients Making direct-to-patient work, with Matt Wadyka Matt Wadyka, chief client strategy officer at Inizio Medical, spoke to pharmaphorum about the ins and outs of direct-to-patient programmes in pharma.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
