Views & Analysis Implementing cloud marketing technology Sanofi Pasteur MSD’s journey to digital has helped sales rep engagement, as well as compliant content creation and distribution.
Sales & Marketing Sponsored Planning, Executing, and Monitoring: The Three Pillars of an... No longer are physicians the sole concern for the life sciences’ sales and marketing function.
Views & Analysis The advantages of a personalised, compliant email service Tailoring messages to the recipient’s needs results in a higher open rate and greater engagement.
Views & Analysis Steering through the healthcare revolution Disruptive factors are forcing pharma companies to reassess and redefine how they do business.
Views & Analysis Why you need a better online strategy for black box products Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.
News Praxis soars on rare childhood epilepsy trial data Praxis looks like it could be filing for approval of two products next year, after its childhood epilepsy drug delivered a win in a pivotal trial.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
