Views & Analysis Implementing cloud marketing technology Sanofi Pasteur MSD’s journey to digital has helped sales rep engagement, as well as compliant content creation and distribution.
Sales & Marketing Sponsored Planning, Executing, and Monitoring: The Three Pillars of an... No longer are physicians the sole concern for the life sciences’ sales and marketing function.
Views & Analysis The advantages of a personalised, compliant email service Tailoring messages to the recipient’s needs results in a higher open rate and greater engagement.
Views & Analysis Steering through the healthcare revolution Disruptive factors are forcing pharma companies to reassess and redefine how they do business.
Views & Analysis Why you need a better online strategy for black box products Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.
Sales & Marketing Biotech is back, with Craig Ackerman In Philadelphia this month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
