Sales & Marketing Sponsored Planning, Executing, and Monitoring: The Three Pillars of an... No longer are physicians the sole concern for the life sciences’ sales and marketing function.
Views & Analysis The advantages of a personalised, compliant email service Tailoring messages to the recipient’s needs results in a higher open rate and greater engagement.
Views & Analysis Steering through the healthcare revolution Disruptive factors are forcing pharma companies to reassess and redefine how they do business.
Views & Analysis Why you need a better online strategy for black box products Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.
Views & Analysis Delivering on the promise of creativity Creative approaches should not be stifled as they can boost engagement and the bottom line.
News EU pharma calls for speedy shift to digital package inserts Pharma groups have called for EU adoption of electronic product information (ePI) to take place within four years in a new position paper.
Digital Sponsored The AI effect in pharma commercial strategy: From data to re... Discover how AI is transforming the pharma commercial strategy. Unlock real-time insights & actions from data. Click here for more.
