marketing

Views & Analysis
Conceptual image of a head with cog gears as brain.

Why doctors delay switching to new drugs

In the first of two articles, Theano Anastasopoulou uses behavioural economics to understand and investigate how physicians make decisions and thereby improve the take-up of new medicines.

Articles
Social media 2

Content marketing with sponsored updates

New tools from the social media providers mean valuable content can be directed at specific recipients to build trust and, over time, sales, as the traditional 'push' advertising routes and met