KOL identification

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KOL Identification Without KOL Mapping

Among the infinite symposia, webinars, and white papers on this topic, “KOL identification” and “KOL mapping” can find themselves melting together in a gelatinous jargon

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the elusive KOL pyramid
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The Elusive KOL Pyramid

The traditional KOL pyramid – you know the one, with the most influential global experts at the top and the front-line national HCPs lower down – is an important construct when identifying and mapp

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Commercial KOL Mapping

Getting an in-depth, granular, segmented view of the KOL/HCP landscape to support commercial and marketing initiatives is like baking a layer cake.

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Know your KOLs

Do you know who your KOLs are? Of course you do!