Deep Dive

Views & Analysis

Shaping the patient-centric evolution of HTA in Europe

Patient engagement is one of the most important drivers for improving healthcare delivery but, as Krystallia Pantiri explains, approaches by European health technology assessment (HTA) bodi

Views & Analysis

Boosting trial recruitment through patient engagement

Improving clinical trial recruitment has long been a priority for pharma, but despite having a plethora of new innovations at their disposal, along with a sincere commitment to patient cent

Views & Analysis

Designing digital solutions that drive adoption

If any digital patient solution is to have an impact, adoption by its intended end users is critical.

Views & Analysis

Patient-partnered drug discovery: vision or reality?

pharmaphorum’s Paul Tunnah talks to Anthony Yanni, newly appointed senior vice president & global head of patient centricity, Astellas, about why partnering with patients is the corners

Views & Analysis

Finding the right value proposition

With health technology assessment organisations becoming more powerful in Europe, and huge public scrutiny on drug prices in the US, it’s vitally important that pharma companies start thinking abo

Views & Analysis

Measuring and celebrating making a difference

Aurora’s Siân Hurst and Chris Bath explain how using data-driven insights to build comms programmes can lead to more impactful outcomes for clients and patients

Shaping the patient-centric evolution of HTA in Europe

Boosting trial recruitment through patient engagement

Designing digital solutions that drive adoption

Patient-partnered drug discovery: vision or reality?

Finding the right value proposition

Measuring and celebrating making a difference

Lily gets FDA nod for SERD-CDK 4/6 combo in breast cancer

Discover a new era of healthcare panel engagement: Grounded ...

Deep Dive

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