data

Digital

Joined up thinking needed for joined up data plans

Joined up data could transform the pharmaceutical industry and help create a healthier Europe for decades to come – but the route to change is far from smooth sailing.

R&D

Digital-health-is-not-about-big-data–it-is-about-people

Unlocking the potential of healthcare data in research

Health data research in the UK is rapidly evolving, with new capabilities emerging through the rise of hybrid engagement and the accelerated adoption of digital technologies.

R&D

Innovation across the healthcare system is needed to realise...

Janssen’s Catherine Taylor, vice-president, EMEA medical affairs, therapy area strategy, discusses the importance of systemic innovation across the healthcare system to realise the full val

Views & Analysis

A data company is cementing its place in medical XR

Rani Aravamudhan, MD, senior clinical consultant, and Jason Elliott, head of employer client experiences at Health Data & Management Solutions (HDMS), tell us how the company looks to l

Podcasts

Big data and how it can change the game in pharma: the pharm...

In the latest episode of the pharmaphorum podcast, editor in chief Jonah Comstock speaks with Miruna Sasu, chief strategy officer of COTA and long-time pharma vet-- before joining COTA last

Sales & Marketing

Utilising real-time data to improve customer engagement

Oskar Möbert, vice president, OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more personalised engageme