change management

Sales & Marketing

People, leadership, and change efforts: A Q&A with Mark Gree...

A new Q&A seeks to provide insights on how to build change programmes that actually work – from clinical teams to board level.

Sales & Marketing

Empowering global and local brand teams with digital resourc...

Daniel Kohlstaedt, managing director and founder of PurpleLeaf Strategy, explores how moving resource planning into the cloud can lead to more simplified, streamlined, and optimised brand p

News

NHS staff 'feel unprepared for digital transformation'

A survey of NHS workers has found that almost two-thirds feel they are unprepared for the digital transformation objectives of the 10-Year Plan.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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