Articles Mobile shift in pharma communications Balance engagement and compliance with a non-promotional, patient-centric approach and ongoing development for app success.
Articles Digital health round-up: Philips' IoT, bioprinting and more A round-up of this week's top digital healthcare news. Marco Ricci reports.
Healthcare Better tasting antibiotics could reduce resistance Reformulations could help fight superbugs, says generics group
Digital and Social Media Roche launches home testing device for anticoagulant patient... Roche has launched a home self-test Bluetooth device for patients to measure blood clotting status, with results sent straight to the doctor.
Articles How industry should improve beyond-the-pill-programmes Patient support programmes that extend beyond the prescription are increasingly important, with neurologists among the most experienced in such services.
News Agios mulls early FDA filing for sickle cell therapy Agios is planning to file its sickle cell disease candidate mitapivat with the FDA under the accelerated pathway within the next few months.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
