Digital Opinion Leaders (DOLs) and KOLs overlap, but each group is unique. Unlike traditional KOLs, DOLs have a different reach and a unique voice because they know how to effectively use multiple
The process of discovering HCPs who are leading key opinion leaders (KOLs) in emerging and growing markets is not as straightforward as it is in other countries.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
