Healthcare marketing and communications firm W20 has rebranded as Real Chemistry, a move it says reflects its purpose providing a range of innovative services across healthcare.
Roche has said it will pay $1.8 billion for molecular testing company GenMark, boosting the Swiss company’s diagnostic capabilities and adding rapid COVID tests to its pandemic arsenal.
A new service has launched, providing healthcare comms agencies with a one-stop-shop that supports them from the seed of an idea to success, removing some of the major risks of going it alo
While there’s hope that vaccination campaigns may bring the pandemic under control, “long COVID” side effects may continue to affect patients for some time.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.