To make an impact with busy HCP’s, marketing teams must harness the power of effective communication, as Healthware MedComms explores in a new advertising campaign
• Check out the advert in pharmaphorum's Deep Dive digital magazine
AI technology isn’t designed to replace clinicians - its function is to help them.
Pharma companies employ a variety of tactics to increase brand awareness and promote their products.
What does it take to establish new treatments for rare diseases?
pharmaphorum’s Deep Dive magazine is back to explore trends, challenges, & innovations in R&D.
The demand for high-calibre, sharply-focussed clinical knowledge and data is increasing as HCPs streamline and recalibrate their engagements with the pharmaceutical sector. But, al
Thanks to constant advances in technology and science, artificial intelligence (AI) is rapidly becoming an integral part of modern healthcare.
In terms of gathering medical insights, congresses are unique for several reasons.
You have a truly innovative medicine with a unique proposition in an area with a clear unmet need
