To make an impact with busy HCP’s, marketing teams must harness the power of effective communication, as Healthware MedComms explores in a new advertising campaign
• Check out the advert in pharmaphorum's Deep Dive digital magazine
Biogen says it is the first drugmaker in the US to get FDA approval for a biosimilar of Roche’s $3 billion blockbuster product Actemra.
Pharma companies employ a variety of tactics to increase brand awareness and promote their products.
To improve trial recruitment, engagement, and retention, and to increase the likelihood that trials reflect what matters most to patients, regulatory authorities increasingly point to metho
To continue delivering high-quality and patient-centred care, the future oncology workforce of the NHS needs to be agile, expansive, and diverse.
It’s about that time of year when many global teams turn their attention towards annual strategic planning.
Coaching has developed into one of the most powerful tools in a fast-changing pharmaceutical sector.
Life with a rare condition can have a significant impact – and often cause unmendable strain – on close relationships, from family members to friends to romantic partners.
CRISPR-based therapies are undergoing a remarkable evolution, with drug developers striving to enhance the safety, precision and efficacy of their products.
