Deep Dive: Communications and Commercialisation

Sales & Marketing

Will the excitement for Threads translate to life sciences b...

The launch of Meta’s Threads app on Instagram is being viewed with great anticipation and intrigue, especially after it created a buzz by reaching 100 million sign-ups within just five days

Sales & Marketing

A pharma industry event round-up: Insights and trends

From artificial intelligence and digital therapeutics to the latest in oncological research and RNA therapeutics, from developments in the CNS field to what’s what in customer experience an

Sales & Marketing

Reinventing pharma operations: Embracing multi-resource plan...

In the fast-paced and ever-changing pharmaceutical industry, stakeholders face a critical challenge: resolving the productivity drain caused by operational planning within rapidly evolving

Sales & Marketing

EU pharmaceutical reform: Balancing access, innovation, and ...

After much anticipation, some leaks, and several delays, the European Commission has unveiled its latest proposal for a new regulation and directive to replace the existing provisions on me

Sales & Marketing

How to evaluate an omnichannel solution: A simple framework

In today’s complex communications landscape, the path of information from sender to recipient is not as straightforward as it once was.

Sales & Marketing

Inside the Inflation Reduction Act’s upcoming legal battles

Nine plaintiffs – six pharma companies and two alliances of industry groups – have sued the government over the price negotiation provisions of the Inflation Reduction Act (IRA), employing

Will the excitement for Threads translate to life sciences b...

A pharma industry event round-up: Insights and trends

Reinventing pharma operations: Embracing multi-resource plan...

EU pharmaceutical reform: Balancing access, innovation, and ...

How to evaluate an omnichannel solution: A simple framework

Inside the Inflation Reduction Act’s upcoming legal battles

World Without Disease initiative: 2024 update

The AI effect in pharma commercial strategy: From data to re...

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Deep Dive: Communications and Commercialisation

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