Healthware MedComms

Sales & Marketing

Cutting through the noise of health comms

To make an impact with busy HCP’s, marketing teams must harness the power of effective communication, as Healthware MedComms explores in a new advertising campaign

Sales & Marketing

Francis Namouk inside the evolving art of scientific storytelling

Every scientific message has a story. Medical communications...

Medical communications are in a state of transition.

News

NHS "isn't delivering equitable care for rare diseases"

A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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