Patients Views & Analysis

Views & Analysis

Patients

2025 predictions and AI trends for pharma executives

The role of technology – particularly artificial intelligence (AI) – is top of mind for pharma executives this year (if it isn’t already).

Patients

Tackling inappropriate prescription practices for weight los...

A critical issue within the pharmaceutical sector has been highlighted by the MHRA’s investigation into the improper prescription of Wegovy.

Patients

Four key trends and innovations catalysing infusion therapy ...

IV treatment is one of the most traditionalist and wide-spread treatments provided to the 90% of hospitalised patients, yet, recent supply challenges like the

Patients

Caring for the caregivers: Using data to strengthen HCP enga...

Healthcare providers (HCPs) stand at the heart of patient care, tirelessly working to support, engage, and advocate for their patients.

Patients

Health literacy matters: 3 ways to improve patient understan...

Every day, thousands worldwide find out they have a disease or health condition that requires care.

Patients

3 ways AI and patient-centred support can improve medication...

Healthcare is transitioning to a patient-centric approach and healthcare consumerism.

2025 predictions and AI trends for pharma executives

Tackling inappropriate prescription practices for weight los...

Four key trends and innovations catalysing infusion therapy ...

Caring for the caregivers: Using data to strengthen HCP enga...

Health literacy matters: 3 ways to improve patient understan...

3 ways AI and patient-centred support can improve medication...

Lilly bags FDA okay for Wegovy pill rival orforglipron

Using AI-driven synthetic personas to take your insights fur...

Views & Analysis

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