Articles
What Are IDEAs Made Of: Emotions

What Are IDEAs Made Of: Emotions

In this week’s WAIMO Mike Rea is getting all emotional and questioning the value of how drugs make customers “feel” in the world of pharma. To the annoyance of many, no pharmaceutical product has ever had an 'emotional' positioning*. They may have had, indeed should have had, some emotional component...

Articles
Time for pharma supply chain to deliver real value?

Time for pharma supply chain to deliver real value?

As pharma looks for renewed efficiency in all areas, Johnathon Marshall and Alison Wilson assess what the future may hold for supply chain in the industry. Pharmaceutical companies are facing an ever increasing number of challenges as they look to maintain...

Articles
Minimising risks: drug discovery practices for Chief Scientific Officers

Minimising risks: drug discovery practices for Chief Scienti...

pharmaphorum invites feedback from our readers on the recent interview marcus evans conducted with Malcolm Weir, CEO of Heptares Therapeutics, discussing the challenges of drug discovery today. Statistics seem almost stacked against developing a fitting drug for a target disease. Drug discovery is plagued by time consuming and costly...

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