Articles
What Are IDEAs Made Of: Research

What Are IDEAs Made Of: Research

This week Mike Rea is asking about the purpose of research and how it should be directed to deliver truly great insight that is of real value. It has been said that the definition of madness is to keep doing the same thing again and expect a different outcome. This doesn't seem to apply to market research. There is a thought in play that if you ask doctors what they want...

Articles
Bridging the gap

Bridging the gap

As joint working and cooperation move to replace push selling by pharma, Alan Naismith draws a tongue in cheek comparison with crumbling bridges and challenges the industry to engage more quickly in such initiatives. After the devastating floods in Cumbria in November an analogy about bridges may seem a little tasteless, but it is very apt. The bridge I refer to is the one formed by...

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