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Learnings over the rainbow from an online patient site

Learnings over the rainbow from an online patient site

As pharma seeks to engage with providers and patients through social media, Jeanne Barnett shows there is no place like the home of e-Patients from which to learn. CysticFibrosis.com is an “e-Patient Social Health Community” that has, I am proud to say, been…

Articles
The future of the pharmaceutical industry

The future of the pharmaceutical industry

The credit crunch has increased cost pressures on the pharmaceutical industry, Capgemini suggests that part of its response could be to open up a dialogue about the wider healthcare agenda. These have been dark days for the global economy, and the short-term prospects for the...

Articles
What is key account management (Part 1)?

What is key account management (Part 1)?

In the first part of a two part article, Hanno Wolfram explores the term ‘key account management’ and asks whether we really understand what it means. Once you search in Google for “key account management” the number of hits is about 197 million...

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