Views & Analysis | Perspectives on pharma industry issues

Digital

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Sponsored

The hardest part of becoming an AI-first company: It’s not t...

Axtria president and CEO Jaswinder Chadha on the culture and governance decisions behind his company’s AI transformation.

R&D

A certificate of analysis should be evidence, not a sales do...

Regulators weighing peptide bulk substances can ask whether today's documentation rules fit the risks of this supply chain.

R&D

From phase 1 to phase 3: Scaling radiopharmaceutical trials

Success in radiopharmaceutical development depends on creating and maintaining an integrated, scalable system.

Patients

pharmaphorum podcast Episode 285, Donna Cryer, CryerHealth, LLC

Patients not just at the table, but creating their own: In c...

Donna Cryer, founding partner and Chief Patient Officer of CryerHealth, LLC discusses why is patient inclusion is not the same as patient leadership.

R&D

Gravity is an experimental variable pharma has rarely been a...

Microgravity should not be a destination for pharmaceutical R&D, but another experimental environment.

Articles

A beginner’s guide to digital pharma: part 12 – email market...

Ever gone to a website via a marketing email that caught your attention? This week we explore email marketing and find it’s not all spam if done the right way! Well, we said we’d cover email and mobile marketing this week, but then we decided these areas were so important that we decided to cover them one at a time…

Articles

A beginner’s guide to digital pharma: part 13 – mobile marke...

Everyone always seems to be on their mobile phone these days. In this week’s beginner’s guide to digital pharma we discuss why you should be on their mobile phone too. Simple - it’s targeted, it’s an amazing way to engage and have a one-on-one conversation with your customers, it’s very cost effective if…

Articles

A beginner’s guide to digital pharma: part 14 – online adver...

Look up and look right and you’ll see banner adverts, but how effective are they for our industry? This week we explain the basics of online advertising in pharma. We’re all hearing big numbers about the value of online advertising – companies like Facebook and Google have made multi-million dollar industries out of it…

Sales & Marketing

Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Sales & Marketing

Benefits of marketing with AI tools, upward trajectory graph

Ending rational disengagement: Bridging the strategy-reality...

Organisations must secure strategic buy-in, embed platforms in existing workflows, and provide reps with actionable physician-ready hypotheses.

Digital

Sponsored

The hardest part of becoming an AI-first company: It’s not t...

Axtria president and CEO Jaswinder Chadha on the culture and governance decisions behind his company’s AI transformation.

Digital

Sponsored

Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.