Views & Analysis | Perspectives on pharma industry issues

Digital

pharmaphorum podcast Episode 284, Mati Gill, AION Labs

AI, start-ups, and the future of human health: AION Labs’ Ma...

In a new episode of the pharmaphorum podcast, Nicole Raleigh invites Mati Gill, CEO of AION Labs, back as guest.

R&D

Auto vacuum sealed vaccines in manufacturing plant

Reliability in life sciences logistics: What good looks like

What constitutes a reliable supply chain is changing rapidly.

Oncology

How AI is advancing patient subgroup identification in oncol...

With the advent of AI, it’s now possible to enrich clinical trials for patient subgroups more precisely than ever before.

Oncology

Personal reflections on World ADC, San Diego

At World ADC this month, the latest advances in ADC discovery and development were presented, debated, and reflected upon.

Oncology

ESMO26: Taiho Oncology on improving the lives of patients wi...

Dr Harold Keer, chief medical officer at Taiho Oncology, discusses the Phase 2 REZILIENT2 trial data presented at ESMO26 and the NSCLC setting.

Articles

A day in the life of… head of Sales Academy at Merck Serono

pharmaphorum interviews Ifti Ahmed on what a typical day is like as the head of Sales Academy at Merck Serono and what inspires him in his role. As our ‘a day in the life of’ series continues we speak with head of Sales Academy at Merck Serono, Ifti Ahmed, on what a…

Articles

Social pharma faces: Lee Aase

Our latest social pharma face is Lee Aase from the Mayo Clinic Centre for Social Media. He shares his thoughts on using social media successfully. Lee Aase from the Mayo Clinic Centre for Social Media is an expert on social media use in healthcare. He is chancellor of a tongue in cheek online university…

Articles

Getting personal with diagnostics and data

Tim Harper discusses the challenges in getting accurate diagnostics and data, as part of our personalised medicine month. Despite huge advances in medical technology over the last century, the diagnosis and treatment of disease is…

Sales & Marketing

Benefits of marketing with AI tools, upward trajectory graph

Ending rational disengagement: Bridging the strategy-reality...

Organisations must secure strategic buy-in, embed platforms in existing workflows, and provide reps with actionable physician-ready hypotheses.

Sales & Marketing

Building a social presence inside regulatory guardrails

In the UK, promoting prescription-only medicines to the public is prohibited by law and by the ABPI Code - social media reactions and shares included.

Digital

AI, start-ups, and the future of human health: AION Labs’ Ma...

In a new episode of the pharmaphorum podcast, Nicole Raleigh invites Mati Gill, CEO of AION Labs, back as guest.

Digital

A sponsored video interview with Axria's Jeff Kaminski

Why AI transformation is really about people

Jeff Kaminski, global head of AI and data at Axtria and a former industry analyst, discusses culture, governance, and leadership challenges around AI.