Articles
Global content management part 1: Collaboration without boundaries

Global content management part 1: Collaboration without boun...

Jen Goldsmith outlines the collaborative new business model that the life sciences industry is embracing in the first of this two-part article. Over the last 10 years or more, the global population of African wild dogs has been shrinking rapidly, to the point of being listed as an...

Articles
Revolutionising healthcare - making the impossible possible

Revolutionising healthcare - making the impossible possible

We interview Eileen Bartholomew of the X PRIZE Foundation on its goals and how it intends to change people’s mindsets of what is possible. The X PRIZE foundation was founded in 1996 with the intention of launching large scale incentive prizes to not only achieve...

Articles
External perspectives: brand management

External perspectives: brand management

Continuing our series where we hear from individuals from outside of pharma, we hear from successful brand manager, AJ Brustein of Coca-Cola. Approvals and aligning with market and business specifications can water down an enthusiastic message. What if you skipped…

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