Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

Articles
Cutting back on training: a false economy?

Cutting back on training: a false economy?

Shanida Nataraja highlights how healthcare communications agencies are spending less on staff training and talent retention and she offers some low-cost solutions for attracting, retaining and

Articles
Connecting hearts abroad – first person account

Connecting hearts abroad – first person account

Eli Lilly and Company's Amy Sousa provides a first-person account of her recent volunteering experience in South Africa, where she conducted diabetes health screenings and gave support to patie

Articles
Pharma news highlights: GSK, Merck and the FDA

Pharma news highlights: GSK, Merck and the FDA

From the GlaxoSmithKline bribery scandal in China to Merck's product liability lawsuit to the delays in FDA-required post-marketing studies, Ed Silverman provides his views on the latest pharma

Sales & Marketing

Sales & Marketing
Female pharmacist with male patient in pharmacy

Your DTP programme has five vendors and no spine

Over the past few years, many pharma brands set out to build a direct-to-patient (DTP) channel. The website went live. A telehealth partner was selected. Pharmacy logistics were set up.

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