Articles
In search of answers in diabetes

In search of answers in diabetes

Blair Hesp questions the inconsistent cardiovascular (CV) benefit of dipeptidyl peptidase-4 (DPP4) inhibitors in diabetes across phase III and IV studies.

Articles
Physician perspectives: Dr Nina Shapiro

Physician perspectives: Dr Nina Shapiro

November's physician perspectives interview is with pediatric physician, Dr Nina Shapiro, about the relationship between doctors and patients, as well as the rise in social media.

Articles
Outwitting Zipff's Law!

Outwitting Zipff's Law!

In our marketing excellence themed month, Chris Rose discusses how to change the rules by which we launch new pharmaceutical products and outwit Zipff's Law.

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